Feature writing – Broadcast (Event: 18th Oct)
| A video to showcase the newly launched one-stop community screening programme at Whampoa constituency as an example of bringing health promotion to the community. VO | Explanation |
| The health Promotion Board has launched a community screening programme at the Whampoa Constituency on 1st October 2011. | A brief introduction about who was involved, what happened, where it happened, and when was the event so that audience would know what this broadcast is all about. |
| What makes this screening programme important is that these screenings are made easily accessible to residents in the heartlands and make sure that residents with health issues receive follow-up treatment and care. | After knowing the background of this event, audience would want to know what this event is for. Therefore, I highlighted the importance of this event, which is also to persuade those who are put off by the expensive cost and inconvenience to make the effort to go for screenings. |
| Also present at the event were HPB’s Health Ambassadors who helped fellow residents by giving support and guidance in healthy living. | I highlighted the presence of health ambassadors because the ambassadors are part of the health-promoting ecosystem with HPB hopes that they would be able to inspire healthy living to others in the community. |
| If you are passionate about helping others and inspiring healthy living in your community, take the first step by becoming a Health Ambassador today. | A call to action and a persuasive end line to finish off the broadcast. |
| Email HPB_HAN@hpb.gov.sg to join. | Audience will know what to do at the end of the audience. |
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