News Release - National Healthy Lifestyle Campaign (NHLC)

Media Release

National Healthy Lifestyle Campaign (NHLC)

In a bid to increase the number of people in the community to embrace healthy lifestyles habits, the Health Promotion Board (HPB) will be launching a National Healthy Lifestyle Campaign (NHLC) which will be kicking off at the Sengkang Community Club by Deputy Prime Minister Teo Chee Hean from 22th October 2011 to 23rd October 2011.

Through this initiative, HPB hopes to bring in about 10,000 advocates of healthy living by 2015, as part of its new Health Ambassador Network. These Health ambassadors are made up of youths, young adults, parents and seniors, who are trained and equipped with knowledge on how to live healthily. They will be on set, interacting and sharing healthy tips and advices with their families, friends, neighbours and colleagues.

To this date, there are already 1000 HPB ambassadors who have actively participated in events like the integrated screening programmes in Whampoa, Walk for Dementia, “I Quit” and more.

HPB believes that through the power of peer influence, it can bring about positive change in the community. A five-years Health Ambassador, Madam Samantha Wong, BBM, have been organising health screening and sharing healthy lifestyle tips said, “I have seen how effective my friends and neighbours have been when they encourage the ones they love and care about to eat healthily and stay physically active.”

Apart from the Health Ambassadors present at the event, there will also be newly launched mobile application called iDAT (Interactive Diet and Activity Tracker). This application is designed especially for Singaporeans to suit their working lifestyle and food intake. This tool is also connected to a social network for challenges which will serve as motivations from friends.

There will also be a myriad of spectacular events of dances, percussions, questions and answers and exciting prizes to be won. A special healthy trail will also be lined up, to take families and friends out for an adventure educational trip about healthy living.

Residents will also receive a free healthy lifestyle bag filled with healthy supplements will be given after getting a few stamps from the various booths available at the event, learn to prepare healthy fuss-free meals and also be treated to local delights with a healthy twist!